Most people make the mistake of leaving it blank or putting a nice scenic picture that has nothing to do with their product or service. As the first thing someone browsing your profile will see, that space serves as an excellent canvas for conveying your authority and expertise. The profile cover is a prime piece of real estate on your LinkedIn profile that is often underutilized. Turn your profile cover into a call to action Once buyers find your profile and click through, you then have the challenge of making sure they decide to contact you. Yet, at last count, less than half of LinkedIn users have fully filled out every part of their profile!īy simply making sure that you've completed every part of your profile, you will have already had an incremental advantage over everyone else in your industry with a similar service or proposition who has not completed their profile. That's not hard to do: LinkedIn periodically reminds you that you haven't completed a particular section of your profile. LinkedIn's algorithm rewards profiles that are 100% completed. Make sure your profile is 100% profile complete For example, if you provide language translation services, instead of having, change it to. However, there are lots of places for you to drop "freelance translator" in your profile to hit the minimum number: your Headline, your Summary, your Recommendations, and your Endorsements.Ĭhange your profile URL to the relevant target keyword, not your nameĭespite just about everyone's being excited about having a vanity URL that uses their name, in reality your buyers tend to search for the service or product they want, not a person by name.Ī neat little hack that can help you appear higher in results is to modify your profile URL from the one initially assigned to the target keyword your buyers will be searching for. It's important that you don't do so in a spammy fashion your profile should read well. Ideally, you should be looking to make your target keyword (for example, "freelance translator") appear at least 15-20 times across your profile. Well, LinkedIn's algorithm in 2018 is like Google's in 2004: The more you repeat a particular keyword, the more that the algorithm uses it as a signal that it should rank your profile over a similar profile that also ranks for that keyword. Remember the early years of search engine optimization, when simply repeating a keyword in your content was enough to get it to rank high in Google? Repeat target keywords across your profile When a buyer uses a keyword to search on LinkedIn, its algorithm uses a variety of signals to decide whether your profile should rank higher or lower than other professionals' on the network who provide a similar service or product.Īlthough the greatest impact on where you show up in a search is Connections in Common (shared), Connections by Degree (1st Degree, then 2nd, then 3rd), and Groups in Common (shared), other (lesser-known) ways to improve your ranking include the following. The social network is home to over 500 million users-500 million potential customers-many of whom are regularly searching for product or service providers.Īlthough not everyone has the time to spend their days publishing content, commenting on updates, and outbound prospecting via InMail to find potential customers, there is a way to make your buyers come to you.īy optimizing your LinkedIn profile using the process outlined in this article, you will make your profile an inbound sales asset that is more likely both to be found and to generate inquiries-whether you proactively use the network or not. Many of us make the mistake of treating LinkedIn, the world's largest professional network, as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries.
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